Kaupapa Māori
Kaupapa Māori
Kaupapa Māori research and evaluation is done by Māori, with Māori and for Māori. It is informed by tikanga Māori, or Māori ways of doing things. Researchers and service providers working with Māori need to acknowledge Māori ways of being and perspectives in their work.
They must build strong and healthy relationships with participants as they gather and analyse evidence. In the Kaupapa Māori framework, these relationships are built on mutual trust, respect, reciprocity and whanaungatanga.
Mā te Rae
Mā te Rae (the Māori Evaluation Association) began in 2015. It has been established:
…by Māori for Māori to advance the social, cultural and economic development of iwi maori through participation in and contribution to quality evaluation. Our ingoa and whakatauaki Mā te rae ka rangatira ai, reminds us to look deep, far and wide into any evaluation with clarity and clear consciousness that is grounded in our Māori world, and that we see not only with our eyes but our mind, body and spirit.
In a 2024 blog, Fiona Cram provided an introductory overview to Kaupapa Māori evaluation.
Principles of a Kaupapa Māori ethical framework
Linda Tuhiwai Smith and Fiona Cram provide guidance on research and evaluation in a kaupapa Māori context – involving eight principles:
1. Whanaungatanga refers to the building and maintenance of relationships. It’s the process of establishing meaningful, reciprocal and whānau or family-like relationships through cultural respect, connectedness and engagement.
2. Manaakitanga describes sharing, hosting and being generous. It supports collaborative research and evaluation and helps knowledge flow both ways between researcher/evaluator and participant.
3. Aroha means love but it also means respect. Treating people with respect means allowing them control: where to meet and on their own terms, and when to meet. Aroha also relates to the information collected. You should let the participant decide what information will become public and what will stay confidential. They can also choose whether to participate anonymously.
4. Mahaki is about showing humility when sharing knowledge. Mahaki reminds us to share knowledge and experiences to understand each other better and to foster trust in the research or evaluator relationship.
5. Mana relates to power, dignity and respect. Kaua e takahia te mana o te tangata “Do not trample on the mana or dignity of a person”. People are the experts on their own lives, including their problems, needs and aspirations. Look for ways to work together.
6. Titiro, whakarongo, kōrero means to look, listen and then speak. When researching and evaluating it’s important to look and listen to develop understanding and find a place to speak from. You need to take time to understand people’s day-to-day realities, priorities and aspirations. This will make your questions relevant to the participant.
7. Kia Tupato is being cautious. You need to be politically savvy, culturally safe, and reflective about your insider or outsider status. Staying safe might mean working with elders and others in the community who can guide your research and evaluation.
8. He kanohi kitea means being a familiar face. You should seek to be involved with communities and familiar to them to build trust and communication.
These principles are discussed in more depth in this paper: A Research Ethic for Studying Māori and Iwi Provider Success.
Fiona Cram expands on these issues, kaupapa Māori research and kaupapa Māori evaluation processes and values on her website.
Examples of kaupapa Māori evaluation:
- Kaupapa Māori action research in a Whānau Ora collective: An exemplar of Māori evaluative practice and the findings.
Māori models of impact assessment and evaluation
Kepa Morgan has developed the Mauri-o-Meter. The model provides a method for supporters and funders of projects to take account of cultural considerations. The idea is that mauri, rather than money measures how sustainable a project is. Using mauri is more accurate and useful than merely counting the cost.
Other useful resources for collecting evidence with, by and for Māori:
- Vivienne Kennedy and Fiona Cram “Ethics of Researching with Whānau Collectives” (2010) MAI Review.
- Te Ara Tika: Guidelines for Māori research ethics: A framework for researchers and ethics committee members

ETHICS
A guide to ensuring we gather and analyse information in ways that respect and uphold the mana of the people we work with.